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well worth a visit. Standing on the same Sloaney site since 1877 its difficult to find a brand which isnt stocked there although its more known for its homeware and electrical goods than its fashion. Indeed Chelsea as a whole is known for its amazing home-interior shops but if you need a new outfit for an event or just feel like splashing some cash there are plenty of sartorial establishments to satiate. The aforementioned Sloane Street is where to go if youre in the market for a show-stopping purchase straight off the catwalk. From Anya Hindmarch to Zadig Voltaire via Cartier Louis Vuitton Miu Miu et al Sloane Street is where Londons wealthy tourists and those with an eye for luxury come to play. For a slightly more subdued but nevertheless stylish experience the Kings Road is the better slice of Sloaney life. Ad Hoc 153 Kings Road is a quirky shop selling fun unique pieces a great place to find gifts for the young woman in your life. For small and up-and-coming designer brands head to The Shop at Bluebird 350 Kings Road and stop for lunch afterwards in its beautiful and highly commended a beautiful area of London to call their home. Forming the boundary between the luxury retail of Sloane Street and the more low-key high street shopping on the Kings Road Sloane Square is a one-stop-shop for all your consumer culinary and cultural needs. The area marks the border between the largest aristocratic estates in London the Grosvenor and the Cadogan and is named after Sir Hans Sloane the seventeenth century Royal physician who bequeathed his huge collection of art and natural history to the United Kingdom forming the foundations for the British Museum and the Natural History Museum. One could be forgiven for thinking that Sloane Square and its parameters was all champagne and Chihuahuas but Sir Hans story proves otherwise. Dont forget that Sloane Square also boasts some of the most beautiful Victorian architecture in London. For some retail therapy one could simply go to Peter Jones Sloane Square and emerge several hours later and several paycheques lighter but that would almost be too predictable. Peter Jones is however a veritable British institution and THE RIVER SUMMER 2015 STYLE 17 Sloane Street is where those with an eye for luxury come to play Poco Caf Italian specialities Ellis Street Sir Hans Sloane Cartier specialise in fine jewellery The Royal Court Theatre