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or many of us born before 1990 that remember the world turning well enough before the Internet the question has to be asked Why use a database Deep down though we know why we have all experienced the frustrations of working with Luddites people devoutly against technology and we have often been the ones driving demand for and delivery of new technology. Work is so much easier and time-saving when our client lists product information and sales histories are organised. With a database information is not just being stored in the memories of the top most valued people in a team but is backed up in a central place for everyone to share. They say knowledge is power and with a database this knowledge is back in the hands of the organisation safe and versatile. Customers increasingly want to be able to do as much on the Internet as possible on phones or desktops and a database can easily be plugged into online. A business that fails to offer these conveniences is likely to fall behind while organisations that provide more than their competition will find it easier to secure clients and attract a more forward-thinking team. BUSINESS know how Getting on top of your business with a database by George Swinton THE RIVER SUMMER 2015 BUSINESS 33 WHAT IS a database A collection of any stored data that can be accessed by approved users and software. Data can be uploaded to a server and retrieved from the database for a variety of uses. Business Software Business software is any application website or computer system the use of which assists in the running of a particular business. It can be central to the way the business is run such as an online retailer or a useful supplement to make certain tasks easier such as a stock management system. an App An app short for application is a type of software or program that is designed to run on the platform it is installed on and not through a browser. An app is designed to perform predetermined and coordinated functions. Cloud Computing Cloud computing is a system that allows applications and software to communicate and store data through a third-party-run server allowing users to save money on storage media and other maintenance related costs.