SET apart

Graphic display company Colorset underlines the importance of adaptation by Joe Campbell

Colorset Motion Advertising Technology Display

colorset’s studio is not just a graphic display warehouse, it is a laboratory where ideas and experimentation have led the company in a ground- breaking new direction. With the availability of new technologies, businesses must stay one step ahead to avoid becoming stale; but this is not a concern for Colorset who are now leading the field with – Motion Advertising Technology, or ‘MAT’.

Launched less than a year ago, MAT offers businesses and retailers the chance to use state-of-the-art technology to promote and display their products. One of the most eye-catching innovations is ‘AIR’, a unique system which is able to suspend a product in mid-air by harnessing the power of electromagnetism. Another is ‘SCENE’, which allows video content to be projected and viewed on either side of a translucent panel – in the words of Tom Phelan, director at Colorset, enabling businesses to “make their windows dance.”

Colorset AIR Motion Advertising Technology

Colorset PROMO Motion Advertising Technology

“AIR is able to suspend a product in mid-air by harnessing the power of electromagnetism

There is also ‘TABLEAUX’, a system in which any flat surface is made into an interactive touch-screen computer. The possibilities of TABLEAUX range far and wide. How about a restaurant where diners can view an interactive menu built into their table? Or perhaps a wall that can imitate the latest smart phone and tablet games? These inventions have to be seen in action to be believed, which is why potential clients are invited to Colorset to try them out and get creative – getting involved in development to ensure that they receive exactly what their business needs.

Colorset SCENE Motion Advertising Technology

Since its creation in 2002, Colorset have gone from strength to strength, culminating in the launch of MAT last year. But, as Tom explains, it’s not just about business for Colorset: there is a strong emphasis on the local community, having resided on Bermondsey Street for almost ten years. The company have enjoyed being based in an area which couples the hustle and bustle of central London with the support and atmosphere of a local community. They regularly have visits from local schools and colleges and recently invited students from Highshore School with special educational needs along to try out the new MAT products. Tom and his team get a great deal of pleasure seeing how students respond to these new technologies.

So what’s the future for Colorset? Well, by the look of their products and ideas, while the rest are playing catch-up, Colorset are already there.

Colorset / MAT
2 – 3 Black Swan Yard
Bermondsey Street
t: 020 7234 0300

Tom Colorset Printer Bermondsey Street Black Swan Yard

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