the iconic designs of Paul Smith have graced the fashion industry for over forty years, and this autumn the Design Museum will be exploring exactly how this British brand acquired its worldwide success.
The tailored designs and deep hues of Paul Smith’s upcoming AW’13 collection recently previewed at London Fashion Week, however this summer’s collection sees a more playful side to the designer. This year his swimwear ranges from bold block colours to delicate prints in midnight hues; and, as this designer is famed for his classic suits, includes structured hats and carefully cut swimsuits which give a perfectly streamlined silhouette.
“Paul Smith himself has been closely involved in every aspect of the exhibition
Since the first Paul Smith collection took to the Paris catwalk in 1976, the label’s success has skyrocketed. Key to this ever-growing success are the brand’s instantly recognisable style and innovative merchandising: each store reflects its locality with a unique fronting – ranging from quaint boutiques like that in Borough Market, to the brash hot-pink outlet in LA.
This November the Design Museum will be hosting Hello My Name is Paul Smith, an exhibition to explore the rise of the designer from a 3x3m shop in Nottingham, to now selling in sixty-six countries.
Paul Smith’s tiny Nottingham store will be recreated for the exhibition, and is accompanied by an audiovisual experience, narrated by the designer himself. Paul Smith has been closely involved in every aspect of the exhibition: personally choosing each collection on show; allowing for an installation mirroring his office which reveals his influences; and disclosing every stage of his design process – from pattern making to the catwalk.
Unveiling the expert craftsmanship and individual talent of one of our top designers, this exhibition is set to be a must-see for any fashion enthusiast.
Hello My Name is Paul Smith runs from the 20th November until 2nd March 2014.
Design Museum
Shad Thames
SE1 2YD
t: 020 7940 8790
w: www.designmuseum.org
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